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Simucube 2 Mercedes-AMG Petronas Esports Team Supplier announcement

Updated: Sep 21



Tampere 18.9.2020

Simucube is proud to announce an Official Team Supplier relationship with the Mercedes-AMG Petronas Esports Team. The Team chose the Simucube 2 Ultimate wheelbase for the maximum feedback experience. The primary goal of the newly announced relationship is to develop Simucube 2 to be a better product, as all of our customers deserve the best!


The continuous quest for performance is at the core of our business – both on the real and the virtual race track – and having the right hardware is an important part of that process," said James Vowles, Motorsport Strategy Director of the Mercedes-AMG Petronas F1 Team. "The relationship with Simucube provides our esports drivers an optimal platform to extract every millisecond and race on the highest level. We are also using our experience to provide technical feedback to Simucube to develop their products further.


The collaboration between Simucube and the Team started in June 2020 behind the scenes, with a focus on the technical R&D side. Simucube uses the Team's experience and feedback to develop existing wheelbase products and will, in the future, create new ones.

This relationship is part of our long-term plan to ramp up the visibility of the brand and the products but not forgetting what matters; the drivers. We want to interact with the community and provide value with every aspect of the content that we create. Our primary value and goal are to provide a positive experience to our external and internal stakeholders. We at the Simucube think that developing relationships like the one with the Mercedes-AMG Petronas Esports Team will contribute to this goal significantly.


Simucube will also be releasing a new area on our website to showcase these products and who we are working in 2020. We will be more active in sharing the content on our social media channels related to our relationships, but more about this later.


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